Posts in Category: Creating A Brand

Meet Representative Julia Jackson of Jackson family Wines

Julia JacksonJulia Jackson of Jackson Family Wines has been around the winemaking business her entire life. Her father, the late Jess Jackson, was a wine archetype. He started this business six years before Julia was born. The year was 1982. Jess Jackson, Barbra Banke, and their kids started this fantastic journey. As of today, this journey is still going strong and Julia plays an important role in it all. She’s the youngest daughter of the couple, but she is one of the most ambitious. Julia has attended both Scripps College and Stanford University, she has professionally modeled in Los Angeles, and she is an industry trendsetter.Julia stated that her mother is her idol and this is where she gets her business sense from. Julia’s hard work and ambition comes from her father as she once worked the blazingly, hot fields of the Santa Maria Valley.

Julia JacksonJulia is a “woman warrior” in a sense, and her non-profit foundation is a direct reflection of her self’s image.Seedsof Empowerment is all about celebrating women, and their achievements. It donates hundreds of thousand of dollars on an annual basis through cash grants. Jackson Family Wines is still going strong as it has expanded into Oregon’s Willamette Valley. The climate and soils are perfect here as it produces some of the finest Pinot Noir. Jackson Family Wines has a popular beverage known as Barbara’s Clone 667, and this Pinot Noir delivers earthy aromas, rich flavors and a ruby red appearance.The success of this company comes from its great teamwork. It has numerous wineries abroad in Chile, Italy, France, Australia and in South Africa. This is business 101 and Jackson Family Wines epitomizes it all. In conclusion, Julia Jackson is just one part of a much bigger piece of the pie.

How to Improve Online Reputation Management

Every business must keep track of their online reputation. A bad customer experience can easily go viral in a few hours, ruining a company’s reputation. If you are not aware of the situation, the results can be serious for your business. Here are some tricks to help improve your business’s online reputation

Ensure that your sites are well updated

If you want to remain relevant all the time and get good search results, your social media sites should be updated regularly. Ensure that the content is fresh all the time and pay close attention to the social media strategy you are using. You can even hire a professional to update the sites for you.

Understand what is happening with your brand

In online reputation management, the most important thing is to know what is being said about your business. Some brand monitoring tools such as Mention are very effective in managing your brand and keeping you on top of each situation. You can also decide to set up the Google Alerts. This will keep you updated in what other people are saying about yourbrand.

Do not respond to the bad press immediately

When an individual is facing an online disaster, the first thing they think about is responding immediately. However, it is advisable to sit back and wait for a while. Avoid being negative or attacking your detractors during these situations. Get plenty of information before you get ready to respond to the allegations.

Accept mistakes and promise to fix them

After gathering information, the next thing is to accept the mistakes and work hard to fix them. People like giving second chances, and you can use them to redeem your business. Always be frank about the mistake you have committed, even if you will not go into details about it. Ensure that you apologize to the clients and explain what you are doing to fix the problem. If you deny the mistake or dig more into the situation, you will be making it worse. You need win the trust of your customers back, and you cannot win if you do not accept your mistakes.